After the fire


On Saturday, November 24th, our beautiful store in Newtown was destroyed by a fire that started in the restaurant below. The Max Black family would like to thank everyone for the immense love and support we have received during this time of assessment and recovery.

Our staff and customers on the night were able to leave the building safely and we thank the NSW Fire Service, Police and locals for their assistance during the blaze.

The building is now being managed by our insurance partner, the NSW Fire Service and our good neighbour, Happy Chef. We have begun the slow process of recovery inside and hope that we’ll be able to share with you what’s to come over Summer.

It’s not often that anyone experiences a tragedy like this. Max Black is many things to many people – a home-away-from-home, a place of learning and healing, a place of fun, discovery and empowerment. And even though we’ll be a little more digital for just a little while these qualities are not going to change, we promise you!

Whilst the fire at Max Black is devastating news for our team, our partners and our community, Max Black’s immediate focus is on ensuring we continue to bring you all the Max Black adult goodness your heart desires. You might have noticed our shiny new website, where you’ll still be able to pick up all the gear you love and connect with the Max Black people who served you before.

Over the next couple of months you may see a few less products in stock, and you might also notice that you receive more than one package for a single order. This is because, for a short time, we’ll be partnering with local distributors to make sure you still get your items quickly.

For our exclusive lines, including Max Black branded products, we’re working to have new stock manufactured and online asap. Some items will be back before you know it, while others will take more time to reappear. Hand-made and bespoke sexiness takes a little longer!

We’ve launched a new blog – – where you can keep up-to-date with the latest news about the fire and our journey to rebuild, as well as hear about when your fave exclusives are back in store, and to tap into the same great advice and fun you always loved. Sign up to our email news and check out our Twitter, Facebook and Instagram pages for even more.

We hugely appreciate the messages of love and support, and the offers of help that we have received from our community and beyond.   

Max Black has grown to be a store loved by the community, not simply by the efforts of our team but by the feed-back we have received from our caring customers and by the support of the many community organisations we work with.  To all these people we would like to say a big THANK YOU!

Many people have offered support and, at the moment, the best way to support us is to buy a gift for yourself or a friend from us on-line at

With a little luck, and a lot of work, Max Black will be back on King Street in 2019. We’ll be bigger, brighter and sexier than ever before.

Love, the Max Black Team!

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